Once again, Black Friday has arrived. The big day of the pre-Christmas sales comes with important doubts about how users will behave on a day marked by one of the highest inflation rates in recent years, 5.7% according to the INE, which affects sales of 47% of Spanish SMEs. Despite this situation, more and more companies are choosing to activate campaigns with special discounts on this day. A recent study by Sendinblue – a comprehensive digital marketing platform – carried out between September and October, among 675 clients with active accounts in Canada, the United States, Brazil, Spain, France and Germany, revealed that 39.5% of the clients surveyed have used Black Friday campaigns in the past have experienced an increase in their engagement, a fundamental factor in building customer loyalty . In addition, 38% have managed to increase their sales thanks to the special campaigns on the last Friday of November.
Digital platforms : Sendinblue
The use of has become an essential marketing strategy for SMEs and entrepreneurs, with 44% of respondents indicating that they have industry email list increased email marketing campaigns , followed by 40% who have increased their advertising content. in social networks. According to Sendinblue data, there are almost 25% of SMEs that do not participate in these sales because they have never carried out this type of campaigns and do not know where to start. So that they do not miss the biggest sales season of the year, Sendinblue offers advice to encourage them to participate and increase their income in a harsh winter marked by inflation.
Offer exclusive promotions to subscribers
Coupons, free gift wrapping or discounts are just a few strategies to build customer loyalty. This type of promotions allows you to increase the Student Mobile List number of visits to the store and web traffic. Promotions can only be applied on the sale Friday or throughout the week, so it is important to specify the dates through emails. Create a sense of urgency: It is important to emphasize that this is a limited-time promotion. Phrases like “the best sale of the year” encourage customers to buy before it is too late. You can also use an emailing campaign and send several emails as a countdown as the discount day approaches. Increase the average value of orders : With the increase in the number of sales, it is important to take advantage of orders having a higher value than usual.
