SEO Silo Structure Why It Makes No Sense

Everyone knows that structuring your website in a logical way is as important for users as it is for SEO, and “siloing” is one way many SEOs recommend doing this. But I think that “siloing” is a terrible idea and isn’t something you should do. In this post, I’ll explain why that is and what you should do instead. But first, let’s make sure we’re on the same page… Internal links are one of the ways Google finds new pages, so it’s best practice to ensure that all SEO Silo Structure of your pages are interlinked in some way or another. Siloing can help with this because it creates a logical hierarchical structure with consistent internal linking.

It boosts rankings

There are two main reasons why siloing may help to boost rankings. Better flow of PageRank PageRank (PR) is Google’s formula for scoring the value of a executive data page based on the quantity and quality of pages linking to it. Backlinks are how PR flows into your site, and internal links are how PR flows around it. As all pages in a silo are interlinked, siloing helps PR flow between them. In effect, if one page in a silo attracts lots of high-quality PR-boosting backlinks, some of that PR is shared with other pages in the silo through internal links. More contextual internal links Silos are groups of related content.

In other SEO Silo Structure

Creates internal links to and from pages about similar or related things—and usually with relevant anchors, too. Both of these things help Google to Student Mobile List understand the context. Of a page, as John Mueller explained in this Webmaster Hangout. It creates a good user experience Internal links aren’t. Just useful for SEO; they also help users to navigate your website. For that reason, siloing can improve user experience, as it effectively brings topically similar pages closer together.

In other words, siloing places content about Steve Jobs, iPhone, and iPad fewer clicks away and helps you find relevant content more easily. What’s the problem with silo structure? Given the potential benefits of siloing, you may be wondering what the problem is and why it’s not something I’ll recommend.

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